Where does your bacon start? It could start in grandma’s recipe, during 5 a.m. chores or in your grocery cart. Maybe it starts in a crisp BLT or as midnight snack. People are crazy about bacon and we want people to start talking about it.
Starting in October, “Your Bacon Starts Here” is a retail program brought to you by your association through partnerships with Hyvee, Farmland Foods and a grant from the Iowa Pork Producers Association. The program’s goal is to start conversation about food and farming in Kansas while encouraging grocery shoppers to purchase pork. Hosted in Hyvee stores in the Kansas City area, grocery shoppers will see a variety of signage in the meat department that encourages them to visityourbaconstartshere.orgto learn how they can enter to win free bacon for a year. The website will greet viewers with pork recipes and three videos featuring families with pork farms in Kansas and explain that to win, participants must upload a photo to Facebook portraying where their bacon comes from and include the label “#baconfarmers.” The signage in stores will include materials in and around the meat case, a life size stand up of one farmer, recipe cards and giveaway reusable grocery bags.
To bring “Your Bacon Starts Here” to life, KPA staff teamed up with an agency and took a video crew to visit three family pork farms in Kansas to film and create the visuals for the program.
“This program provides a great opportunity for pork farmers to show consumers how much care and pride we take in producing safe, quality food for all families to consume,” says Michael Springer of Neodesha, whose farm and family are in featured in a video. “As a family, we need to take every chance we can to tell our consumers about what goes on at our farm. These help us accomplish that.”
KPA staff will be personally delivering materials to stores and helping with set up to kick off the program.
“We’re excited to see our first retail program in years that gives Kansas pork farmers a presence in the grocery store,” says Jodi Oleen, KPA Director of Industry Relations. “And because of the longevity that these videos will have, we will be able to continue to share these families and their stories for a long time after the program is over.”
KPA staff would like to thank the Mike Bellar, Michael Springer and Kelly Wondra families for their participation in the videos.